It is all about business
As an essential part of the technology infrastructore of your company, the snom ONE private branch exchange is designed to create value for you and your customers.
Since the introduction of the private branch exchange (PBX) in the 1970s companies have become dependent on many features that were introduced over time.
Businesses don't really care about the underlying technology. What we see today is the virtualization of the hardware PBX. Employees and employers expect that the features of the PBX that they learned to use as a production tool are available also in software product:
- Business cards are printed with extension numbers on it and people know how to use it. People in the company expect that they can talk to colleagues by calling them up on their extension number. Employees know how to hold calls, know how to transfer calls, how to park them and how to get them back.
- The phone in the office is an impersonal device. Callers are rather calling functions, not persons. Call redirections take care about holiday absence and even employees joining and leaving the company. This demands a central switching function which is provided by the PBX.
- The inclusion of cell phones has gone far beyond the simple redirection after timeout. Modern PBX systems like the snom ONE are able to provide a full feature set including hold, transfer and conference also on cell phones. Employees on the road can significantly increase their productivity with callback lists or being part of an ACD group. Employees benefit from the fact that the caller-ID presented by the PBX is the company caller-ID, not the private number of the employee. User acceptance is increased by the definition of service hours where the PBX includes cell phones in extension calling.
- As with most other IP-based services, employees are able to use the PBX service from anywhere in the Internet where they can communicate with the PBX. This may be the open Internet, but also smaller parts like VPN and LAN/VLANs. This makes it possible to have highly mobile employees.
- Callers may not like it, but are used to line up in ACD queues. Critical resources may be allocated in a very efficient way, and calls can be distributed automatically to the next available agent. Hunt groups are used to distribute calls in groups.
- Paging helps to broadcast messages into the company or groups. This makes it simple and productive to look for employees, send out reminders, or issue warnings.
- Intercom is a quick way to send short, bidirectional messages between two parties inside the company without having to type anything.
- Shared lines were used in the beginning of the PBX to deal with multiple people using the same telephone line. Over time it has become a simple way of transferring calls inside small organizations. snom ONE is able to emulate the behavior or shared lines with snom phones, although the underlying technology has completely changed.
- A close email integration of snom ONE forwards voicemails and fax messages, sends out notifications and daily reports on the system usage. Administrators get proactive reports about the activity of the system and if parameters should drift out of the green zone.
- Integration with other systems, for example Microsoft Lync saves employees time to figure out which colleagues are busy on the phone and which ones are able to communicate. Simple add-on tools that can start a web browser on incoming calls make it easy to integrate with web-based CRM tools, or dialing out of applications that support TAPI (for example Microsoft Outlook).
- snom ONE generally encrypts traffic, so that intruders have a hard time getting access to sensitive content. In addition to that, it has mechanisms to fend off attacks coming from the outside or inside of the company in order to shut down the service or gain unauthorized access to the system.
- The snom ONE software embraces latest technology for the virtualization of hardware. This makes it possible to keep calls up even if the underlying hardware fails.
snom ONE is an economical choice not only because of its low maintenance costs; what is even more important is that the people working in the company can be as productive as possible when it comes to telephony.