Paul Jamieson - Food for Thought!

A recent newspaper column lamented that "Voicemail is becoming obsolete" and had various quotes from people who were either too busy or to pompous to check their voicemails. The reasons they gave ranged from "I don’t know who is calling me" to "I never use my company voicemail because I use my cell phone".

This got me to thinking about why people feel this way, and why companies are taking advantage of unified communications and intelligent call routing. You see, the problem isn’t so much the messaging as it is in the delivery. When calls and voicemails are unified with emails, texts, faxes and tweets to your Inbox, they are treated like just another message. However they need to be delivered to different devices and here is where pbxnsip comes in.

Wouldn’t it be great if your mobile device rang as your office extension?

Sure companies have switched to all wireless, but they lack the PBX features needed for business like Auto Attendants, call screening, call recording and others. Without recreating the wheel, pbxnsip easily integrates the mobile device into the call routing. iPhones and Blackberry’s along with 3 and 4G networks aren’t going anywhere and some companies will take advantage of this and gain a competitive edge.

Call Centers are the antithesis of voicemail. They are designed to take every call and to keep them in order and route them based on certain criteria. Call Centers rarely take voicemails and that is because they have the tools to intelligently route the call to the appropriate destination.

At pbxnsip, we saw a need for an alternative to the high priced, all encompassing Call Center applications that would allow any organization to take advantage of the core feature sets that a Call Center has. Sales groups, support groups, even engineering groups can benefit from intelligent routing. One thing to remember with IP communications is that there can be 3 different ways to do something, and the right partner can help a customer do what they want by becoming an expert in the feature set of the product.

Now imagine offering these services to your clients through pbxnsip’s Hosted platform. Less hardware problems and more control over the wire lead to higher profit margins for Integrators and VAR’s looking for an alternative to the premise based solution.

pbxnsip VARS can become service providers or partner with pbxnsip powered Service Providers to offer the product as a service providing monthly recurring revenue to the company. The options have never been better for the channel when it comes to having the right solution for the customer.

With pbxnsip, there can be MS Exchange/OCS integration or straight key system functionality with Snom phones. You can offer an embedded "green" appliance or run a standard Windows server. You can give your Apple lovers a Mac Mini pbx or run a Linux Centos Hosted platform with built in software failover for ultimate uptime. Scalability, affordability and flexibility are the hallmarks of pbxnsip!