LEEDS, 2nd March 2009 - pbxnsip Europe today announced the launch of a European marketing campaign.
The first in a succession of localised websites will be launched over the next month, starting with http://www.pbxnsip.co.uk.
In a bid to aid distributors, resellers and partner companies, the EMEA marketing campaign is designed to offer a localised support arm to their sales process in their native language across their territories and move forward pro actively with the industry leading pbxnsip IP PBX software.
pbxnsip have identified that their already extremely successful channel partner scheme needs to progress with the same speed as the developments in their pbxnsip IP PBX software. With this in mind pbxnsip have custom written a targeted sales and technical mix in their website content, and have packed as much 'need to know' knowledge base in to the sales and marketing content as possible. This will not only help the end user customer to understand VoIP in general, the terminology and the physics behind the protocol but will allow customers to understand that a once very complex and long winded telephony install is now very simple and easy to administer but actually offers much more advanced features, functionality and applications. pbxnsip see this as another vertical to channel driven sales and marketing.
"pbxnsip Europe have been speaking to the channel partners for many months now, looking for alternative ways to attract and win new business. We are lead by the recommendations and requests of the people heading up the sales and speaking to the customers. Following several months of research we decided that the only way to satisfy the needs of our resellers and distributors throughout EMEA is to create a local presence on every continent and offer the end user customer the 'warm fuzzy feeling', of knowing that they have the backing of a leading software manufacturer who is local to them and will support them." Said John Bennett, European Sales Director of pbxnsip Europe Ltd.
"pbxnsip is focused on attacking the VoIP market, we are looking at 2009 with great optimism and as a company have a very comprehensive sales and marketing schedule to follow", said Jonathan Greenwood, CEO of pbxnsip Europe Ltd. "In order to satisfy the demand of the channel partners, we have called upon the best of breed sales and marketing team in order to have the most effective chance of succeeding in the current economic climate." Added Jonathan.
pbxnsip makes SIP-based Private Branch Exchange (PBX) telephone systems. The Session Initiation Protocol (SIP) is used to talk to attached devices like telephones, PSTN gateways and SIP service providers. The pbxnsip PBX is used to put the components from different vendors together in an enterprise communication system. Customers benefit from a modern PBX feature set that includes mobility support, computer telephone integration, and vendor independency. pbxnsip also respects the security requirements of a business critical application. Customers may run the PBX on Microsoft Windows, Mac and Linux-based servers and on embedded appliances. pbxnsip Inc was incorporated in 2005 and is located in Andover, Massachusetts, USA and pbxnsip Europe Ltd was created in 2008 and is located in Leeds, United Kingdom.
